Practices · Craft · Partnership
Three practices,
eight disciplines,
one partnership.
Three practices. Eight disciplines. The same arc every time: design, build, support.
Act I · Practices
Practice
Events & Experiences
Temporary builds made for a moment. Trade show booths, product launches, brand activations, keynote stages, pop-ups, and touring installations. Designed to grab attention, then pack up and move to the next city.
Typical deliverables
- Scenic-integrated AV
- Keynote and stage systems
- Immersive booth design
- Touring kits and road cases
- Operations playbooks
Practice
Attractions & Exhibits
Permanent experiences people come to see. Museums, immersive venues, visitor centers, ticketed installations, and flagship retail experiences. Built to run all day, every day, for years.
Typical deliverables
- Projection and LED environments
- Spatial audio systems
- Interactive sensors and triggers
- Show control and automation
- Operator training and SOPs
Practice
Ambient & Architectural Media
Media built into the space itself. Video walls, lobby and atrium displays, digital art, interactive surfaces, and architectural lighting. Part of the building, not bolted to it. Nobody buys a ticket, but everyone notices.
Typical deliverables
- LED canvases and ribbons
- Generative and scheduled content
- Architectural and theatrical lighting
- Ambient and zoned audio
- Long-term service agreements
Act II · Craft
Eight disciplines.
One integrated system.
Audio
Spatial playback. Intelligible speech. We tune rooms before we hang speakers, and we measure after.
Q-SYS · Dante · L-Acoustics · Meyer · Shure · Genelec · d&b
Video
Fine-pitch LED, laser projection, generative content pipelines. Color that holds across years, not weeks.
Absen · Panasonic · BrightSign · Notch · Disguise · Watchout · TouchDesigner
Light
Architectural, theatrical, kinetic. Daylight-aware, cue-driven, ambient. Programmed for the people who use the room.
grandMA · ETC · Madrix · Color Kinetics · Lutron · Pharos
Atmosphere
Haze, scent, low-frequency presence. The things you don't see that change what you remember.
Look Solutions · MDG · custom rigs
Control
Show control, automation, sensors, kinetics. The layer that makes the room respond the way it should.
Q-SYS scripting · Medialon · Pharos · Crestron · Dataton · PLC · custom firmware
Network
AV-over-IP, fiber, structured cabling, racks, power, time-sync. The infrastructure underneath everything else.
Dante · AES67 · NDI · Cisco · Netgear M4250 · Middle Atlantic · APC
Content
Film, photo, motion, generative content, photogrammetry. Pixels designed for the canvas they play on.
RED · ARRI · Sony FX · DaVinci · Houdini · TouchDesigner · Unreal
Interaction
Computer vision, RFID/NFC, capacitive touch, gesture. Technology that disappears into the gesture.
TouchDesigner · openFrameworks · Unity · custom hardware · ML pipelines
Act III · Partnership
Design. Build. Support.
Phase
Design
Concept, systems architecture, control UX, content design. We start with how the room should feel and work back into the spec. One project lead from kick-off to close-out.
Phase
Build
Integration, fabrication, low-voltage trades, commissioning. Our crew, our racks, our standards. We close the punch list, not redefine it.
Phase
Support
Service contracts, content, on-call response, scheduled tuning. We build systems we can service ourselves - year three, year five, year ten.
Engagement
Join at any phase - concept, construction, or year-three service. We stay on the line after.